Integrated Design Research Conference

IDR Theme 2025 -

Creative Intelligence: Intuition, Insight, and Innovation in Design Theory and Practice

This year’s Integrated Design Research (IDR) Conference, themed “Creative Intelligence”, delves into the evolving relationship between imaginative thinking and informed decision-making in the field of design. The conference invites exploration into how creative intelligence emerges at the intersection of intuition and analysis, tradition and innovation, emotion and logic. It aims to examine how this synergy shapes contemporary design practices, tools, and pedagogies, while addressing pressing social, technological, and ecological challenges.

“Creative Intelligence” emphasizes design as a multidimensional mode of inquiry—where creativity is purposeful, and intelligence is expansive. It encourages a rethinking of how designers generate insight, synthesize knowledge, and craft meaningful change across diverse cultural and disciplinary contexts.

The conference will explore the following sub-themes through the lens of creative intelligence:

Society and Culture: Investigating how design, infused with creative intelligence, responds to shifting cultural narratives, social complexities, and collective aspirations.
Vernacular Knowledge and Practice: Highlighting the role of indigenous, local, and traditional knowledge systems as vital sources of creative insight and adaptive intelligence in design.
Economy and Industries: Examining how creative intelligence drives innovation, value creation, and transformation within economic systems and industrial practices.
Design Pedagogy and Thinking: Exploring how design education cultivates creative intelligence—through emerging methodologies, interdisciplinary thinking, and reflective practice.
Design Across Technologies: Analyzing the relationship between creative intelligence and technological advancement, particularly in the age of AI, digital fabrication, and interactive systems.
Circularity and Sustainability: Addressing how creative intelligence informs regenerative design practices that prioritize environmental responsibility, circular economies, and systemic change.

Join us for IDR 2025 as we engage in a dynamic convergence of perspectives, methods, and provocations that celebrate creative intelligence as the driving force behind meaningful design. Through insightful discussions, innovative presentations, and collaborative exchanges, the conference will explore how intuition, insight, and innovation come together to shape the future of design theory and practice.

Date and Venue

13th - 15th, November 2025

University of Moratuwa,
Bandaranayake Mawatha, Moratuwa 10400 Sri Lanka.
www.uom.lk

Keynote Speakers

Keynote Speech by

Prof. Rikke Hansen

Award-Winning Graphic Designer and Teaching Associate Professor,
Kolding School of Design, Denmark

Rikke Hansen is a Graphic Designer and Educator and she works on and researches design development projects and has her own design studio doing print and digital design, doing product development, branding and consulting for companies and organisations. Has been Juror in several international Poster Biennals and Design competiotions worldwide. COFOD excelence Award winner. Graphis Silver, Gold and Platinum Award winner, China Poster Biennal Silver winner. Mut zur Wut winner. She has been exhibiting, giving lectures and workshops internationally in Europe, Middle East, Asia and America.

More info www.wheelsandwaves.dk

Vision Speech by

Dr. Jo A. J. De Baerdemaeker

Award-Winning Typeface Designer, Font Technologist and Scholar
LUCA School of Arts, Belgium

Dr. Jo “typojo” De Baerdemaeker is an award-winning Belgian typeface designer, font technologist, and scholar whose work spans script-based typography, multilingual type design, and design research. With an MA in Typeface Design and a PhD from the University of Reading, he specializes in designing and writing about world scripts — notably Tibetan, Lantsa (Rañjanā), Mongolian, and Javanese — and exploring how multilingual typography engages culture, technology, and visual identity.

In 2012, Jo founded Studio Type in Antwerp, collaborating with international design agencies and type foundries. He is a frequent speaker at international conferences and has curated exhibitions at the intersection of type and typography. Recognized for his contribution to design, he was awarded the first honorary title “New Flemish Master in Fine Arts” during the Henry van de Velde Awards (2017). He is the author of Tibetan Typeforms, the first in-depth book exploring Tibetan type and typography (www.studiotype.be).

Find him on Instagram @typojo

Previous Conferences

IDR - Design Code 2024

Theme - “Design and Culture: Intersections, Inspirations, and Impact”

Vision Speaker

Sarita Sundar

Designer and Design Historian, India

Keynote Speaker

Prof. Dr. Petra Černe Oven

Chair of Theoretical Studies, Research Institute of the Academy of Fine Arts and Design, University of Ljubljana

IDR - Design Code 2023

Theme - “Awakening the Economy through Design Innovation”

Vision Speaker

Mr. Mahesh Pathirathna

Global Literacy Advisor – Room to Read, Sri Lanka

Keynote Speaker

Prof. Suchitra Balasubrahmanyan

Research Fellowship, Centre for Design History, University of Brighton

IDR - Design Code 2022

Theme - “Focused Design Towards New Perspectives”

Vision Speaker

Prof. Gloria Kondrup

ArtCenter College of Design, California, United States

Keynote Speaker

Dr. Rathna Ramanathan

Central Saint Martins, University of the Arts London, United Kingdom